University of Northampton Case Study

The University of Northampton uses the Quantum Marketing platform to promote an array of services and events, taking advantage of all campaign types including display, search and video campaigns to achieve their goals.

Below we will focus on one of the most recent campaigns that UoN has run, which was to increase the number of students joining a law degree in Pakistan. www.northampton.ac.uk/international/study-degrees-with-uon-and-the-sindh-consortium/

The University of Northampton partners with many countries to help deliver higher education. UoN used Quantum’s display and retargeting campaigns to deliver the message to relevant audiences in Pakistan to increase brand awareness and sign-ups to Shaheed Zulifqar Ali Bhutto University of Law.

The campaign

Quantum helped UoN to design display ads to be used across multiple platforms, including Facebook, Twitter & Instagram; as well as programmatic ad serving across the Google Display Network and Quantum ad network.

Challenges

University of Northampton needed to massively ramp up enquiries and interest in the course to ensure funding routes. With limited advertising for the course before running the display campaign with Quantum, hitting the right audience straight away was key to ensuring low cost per acquisition and limit wasted spend on poor performing audiences.

Re-engagement was key throughout the campaign, as multiple touch points would be needed to engage audiences in registering their interest in a 3 year higher degree university course.

With no retargeting list to start with, push-display campaign strategies were necessary in the early stages to generate a list of possible candidates that would be interested in taking the course.

Quantum smart targeting made it easy to target a specific demographic of Pakistan and optimise the audience based on engagement and sign-ups.

Results

921

Signups

5.41%

Conversion rate

1%

Click-through rate

£4.34

Cost per acquisition

£0.23

Cost per click

Summary

Quantum generated over 17,000 clicks to relevant audiences over a 4-week period, with 1.7 million ads viewed and a click-through rate average of 1.00%!

With the majority of the campaign using push strategies to engage audiences with 0 touch points prior to seeing ads published by Quantum, a click-through rate of 1.00% was very impressive. Quantum delivered 17,000 clicks at a cost per click of only £0.23.

However, the biggest success of the campaign was generating 921 sign-ups to the course with a conversion rate of 5.41% and a cost per acquisition of only £4.34.

A quick word from the University of Northampton Vice Chancellor

Using Quantum has helped us reach students across the globe, from using it in the UK for Open Day events to student recruitment with some of our partners in Asia and Europe. Ian our account manager is amazing day to day, I couldn’t recommend their services more.

Nick Petford

www.linkedin.com/in/nick-petford-9331aa9/

Ready to start?

Create your first campaign now with Quantum